Sustainability and Lüneburg belong together
Corporate activism, consumer expectations and communication in the push for sustainability were just some of the discussions that could be heard throughout the city of Lüneburg and the University of Leuphana in the middle of September. It was difficult to pass through the halls of the institute or walk on the streets without hearing conversations about what is happening in research, challenges and what lies ahead. Luckily, I had the opportunity to be involved in this whirlwind of experts and young professionals.
„New Challenges in the Age of Digitalization and Disinformation“ was the theme for the 6th International Corporate Social Responsibility (CSR) Communication Conference. Previously held in Netherlands, Switzerland and Sweden, to name a few, Leuphana University was the first German host to this conference which addressed the pressing questions of corporate social responsibility communication.
I met doctoral students in the field of CSR from different countries
The Footprint of Communication
This is the footprint of communication I mean in the title of this blog. The footprints I saw of communication throughout the city to promote the importance of sustainability. The footprints of communication that was done at the conference through discussions, workshops and after hours at the local pub on a topic that is at the very heart of society’s constantly accelerating process of transformation. And the footprint of communication that was left on me through the connections I made and the guidance I received.
So now it is time I put this advisement into use and prepare to share my progress next year at the 7th International CSR Communication Conference in Bath, England.