Corporate activism, consumer expectations and communication in the push for sustainability were just some of the discussions that could be heard throughout the city of Lüneburg and the University of Leuphana in the middle of September. It was difficult to pass through the halls of the institute or walk on the streets without hearing conversations about what is happening in research, challenges and what lies ahead. Luckily, I had the opportunity to be involved in this whirlwind of experts and young professionals.